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BCOM 475 Week 5 Learning Team Assignment Strategic Communications Plan and Plan1
Consider the same merger you used for your previous Learning Team Assignments. Review the external communication strategy and internal communication strategy your team developed.
Create a strategic communications plan to help the merging companies get through the first year of the merger. Include the following in your strategic communications plan:
Overview: Address the issue and provide some background information.
Situational analysis: Consider political, economic, social, ethical, and technological factors that are involved in the issue; and perform a SWOTT analysis. Address the competition and media involvement.
Communications goals and objectives: What are the companies trying to accomplish? Be specific. Address internal goals and external goals.
Target audience: Identify the internal audience and external audience.
Communications strategy: Identify the messages to communicate and the communications channels.
Communications tactics: Address communications materials and activities along with an implementation plan.
Measurement and evaluation: Identify how the results are measured and any adjustments that could be made on the plan.
Ethical implications: Define the ethical framework for your plan. Discuss possible ethical implications and how to handle those implications.
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