Category Archives: MGT 465

MGT 465 Week 2 DQ 2

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Explain the effectiveness of using break-even analysis in your marketing plan.  Brainstorm within your Learning Team and determine the advantages and disadvantages of the following strategies: value pricing, key stoning, cost-plus, penetration strategy, skimming strategy for a small business. Each student should post their thoughts on pricing theory after the team discussion.

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