Category Archives: MKT 441

MKT 441 Week 5 Individual Assignment Market Research Implementation Plan Final Paper And Prsentation

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Resources: Problem Identification and Project Outline, Internet, University Library

Write a 1,750- to 2,100-word Market Research Implementation Plan based on the scenario you selected in Workshop 2. Address the following in your plan:
  1. Conduct market research concerning the selected scenario using secondary market research resources.
  2. Locate an online resource. Identify the secondary research data from this resource that applies to your selected scenario and incorporate it into your Marketing Research Implementation Plan.
  3. Select two of the four market research tools you analyzed in your Research Tools Paper (Workshop 3) and develop at least two survey instruments, such as semantic differential, Likert Scale, and questionnaire, based on these tools. Recommend sampling procedures for the implementation of the survey instruments.
Prepare a 12- to 15-slide Microsoft® PowerPoint®presentation , illustrating your Market Research Implementation Plan: Final Paper.
Format your paper and presentation consistent with APA guidelines.

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MKT 441 Week 4 Individual Discussion Question

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Resources: University Library, Internet Discussion Question

Write a 500- 700-word paper in which answer the discussion question.
Assume you are a field marketing professional, responsible for marketing your company’s products in the South Florida region of a medium-size corporation. You receive a CD from your corporate marketing group, based in Detroit, Michigan, which includes a set of electronic files containing print advertisements ready for you to use in magazines you choose in South Florida. You have a budget to use for advertising in your region. You are empowered to select the magazines in which you plan to advertise and send the magazines the graphic files your corporate marketing group sent to you. You find that your corporate marketing group chose the format for the ads, including the selection of people, clothing, and surrounding decor, based on market research in the Detroit region.
Discuss whether you are confident these ads might be successful in your South Florida region, and why.
Format your paper consistent with APA guidelines.

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MKT 441 Week 4 Individual Assignment Marketing Strategies Proposal Kudler Paper

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Kudler Fine Foods is a gourmet grocery store that prides itself on customer service. As a growing enterprise in a competitive market, Kudler Fine Foods wants to create a marketing campaign to improve and maintain long-term customer loyalty.

Resources:Kudler Fine Foods virtual organization, student website, University Library
Write a 1,050- to 1,400-word proposal in which you recommend marketing strategies and tactics based on the market research collected for Kudler Fine Foods. Use the Virtual Organization link on the student Web site to access additional company information on Kudler Fine Foods. Address the following in your proposal:
Analyze the market research data sets contained in the Kudler Fine Food’s Market Research Results located on the student website.
Convert the data sets into marketing information.
Identify any trends that exist in the data for the most recent marketing surveys.
Recommend marketing strategies based on the marketing information and identified trends.
Format your proposal consistent with APA guidelines.

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MKT 441 Week 3 Individual Assignment Market Research Tools Paper

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MKT 441 Week 3 Individual Assignment Market Research Tools Paper

Prepare a 1050 to 1400 word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quantitative approaches and indicate which tools are used for each approach and why.

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MKT 441 Week 3 Individual Assignment Market Research Implementation Plan Phase 2

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MKT 441 Week 3 Individual Assignment Market Research Implementation Plan Phase 2

Prepare a 800 to 1050 word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quantitative approaches and indicate which tools are used for each approach and why.

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MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification And Project Outline

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MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline

Select an organization with which you are familiar. This organization will be the basis for your Market Research Implementation Plan. Be sure to obtain your instructor’s approval before beginning this project.

Select a scenario from the following list:

An organization is planning to introduce a new product/service in another country

An organization is considering introducing a new product/service

An organization is considering launching a new business unit

An organization is considering pursuing a new geographical market

An organization is considering adjusting the pricing of an existing product/service

An organization is considering enhancing an existing Product/service to meet expanding customer needs

An organization wants to evaluate its perceived customer service

Prepare a 700 to1050 word detailed outline of your Market Research Implementation Plan in which you address the following:

Write an introduction describing your selected organization and scenario.

Based on your selected scenario, identify the detailed areas in which market research is needed (e.g., population, target market, per capita) and describe their importance to the organization in the selected scenario.

Develop an outline with headings and a brief paragraph for each of the sections you anticipate having in your final Market Research Implementation Plan (you may change these in future weeks if you decide to do so).

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MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis

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MKT 441 Week 2 Individual Assignment Global Market  Research Case Study Analysis

Read Case 3-2, “Sperry/MacLennan Architects and Planners,” located at the end of Chapter 3 in the text, Marketing Research, by Aaker, Kumar, and Day. Prepare a 1050 to 1400 word case study analysis of the case. Be sure to address the following in your analysis:

Describe the situation discussed in the case.

Identify the key issues for the organization in your selected case.

Discuss possible ways in which the organization can address these issues.

Based on your analysis of the case, explain the value of market research in the global community.

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MKT 441 Week 1 Individual Assignment The Importance Of Market Research

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MKT 441 Week 1 Individual Assignment The Importance of Market Research

Select an organization with which you are familiar.

Prepare a 700 to 1050 word paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper address the following:
Define market research.

If your selected organization uses marketing research, identify the different types of marketing research it uses and describe their importance to the organization.If your selected organization does not currently use marketing research describe the different types of marketing research that would be beneficial to the organization. Be sure to properly cite your references.

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MKT 441 Complete Course

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MKT 441 Complete Course

MKT 441 Week 1 Individual Assignment The Importance of Market Research

MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis

MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline

MKT 441 Week 3 Individual Assignment Market Research Implementation Plan Phase 2

MKT 441 Week 3 Individual Assignment Market Research Tools Paper

MKT 441 Week 4 Individual Assignment Marketing Strategies Proposal Kudler Paper

MKT 441 Week 4 Individual Discussion Question

MKT 441 Week 5 Individual Assignment Market Research Implementation Plan Final Paper and Prsentation

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