Category Archives: MKT 498

MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation

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Utilize the research from your Learning Teams Target Market and Competitive Advantage Analysis in Week Three.
Create a 12-slide Microsoft PowerPoint presentation in which you develop and justify a Marketing Position Statement for the selected product or service.
Your cover slide will be Slide #1, your Marketing Position Statement will be Slide #2, and your references slide will be Slide #12, with 9 intermediate slides providing your justification for that Marketing Position Statement. (0.5 point for Marketing Position Statement)
Format each slide with only the MAJOR points for the topic presented in bulleted format. Use at least 18-point type, and do not use more than 5 bullets per slide. (1.5 points)
Add detailed Speaker Notes at the bottom of each slide (when viewed in regular mode rather than slide show mode), explaining what you would explain about the bulleted items on each slide if you were making this presentation orally. (2 points)
Cite all references consistent with APA guidelines.

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MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper

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Write a 700- to 1,050-word paper in which you identify one marketing option from each category below which would be realistic for the product or service examined. The categories are: advertising, personal selling, public relations, and promotions. Rank your four marketing options from 1 to 4, with 1 being the best alternative and 4 being the least effective alternative, in your estimation.

Include the following in your paper:
Evaluate the strengths and weaknesses of each of the four communication venues, and justify your rankings and your choices based on the target market and the competition. (6 points)
Determine the marketing tactics necessary to achieve the desired goal of branding, positioning statement, and competitive advantage for the product or service. (2 points)
Format your paper consistent with APA guidelines.

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MKT 498 Week 4 DQ 3

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What effect has e-commerce had on traditional brick-and-mortar business? Provide at least two examples and explain the effects. How can a business determine what proportion of the budget should be allocated for e-commerce? How has e-commerce globalized the small business?

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MKT 498 Week 3 DQ 4

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Why is important for a business to consider alternative marketing tactics when developing an integrated marketing communication (IMC) campaign? What are some of the strengths of each type of communication? Provide examples. How do the types of communication vary by product category? 

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MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table

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Complete the Marketing Analysis Tools Table which is posted in the Course Materials Forum. This table lists the various tools that are used by marketers to analyze product positioning, competitive positioning, customer perceptions, and distribution-channel analysis. Fill in the blanks with the appropriate information that describes the tool and that then compares the strengths and weaknesses of using each tool to create a marketing strategy.
Format your table consistent with APA guidelines for in-text citations and references.

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MKT 498 Week 2 DQ 5

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What is the value and purpose of a marketing positioning statement? How does the assessment affect the development of the marketing position? How often should the marketing position change or be reviewed? Does it depend on the type of business or customer? Provide examples. 

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MKT 498 Week 2 DQ 4

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What assessment tools might a business use to determine what your competition is doing? How do you collect data on the competition? Provide examples.

What assessment tools might a business use to determine what your competition is doing?

Competitor analysis tools available are:

  1. Google Analytics
  2. Competitor blog observation
  3. RSS  feed subscription tracking
  4. Competitive Intelligence consultation
  5. Observing what is trending via social media sites (e.g. Twitter)

 How do you collect data on the competition?

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MKT 498 Week 2 DQ 1

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Why is it important to have a unique competitive advantage (often called a unique selling proposition, or USP)? Is a competitive advantage perceived or real?

Why is it important to have a unique competitive advantage (often called a unique selling proposition, or USP)?

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MKT 498 Week 1 Individual Assignment Purpose And Value Of Integrated Marketing Paper

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Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing. In your paper, investigate a company and determine if the company has an integrated marketing campaign for a product or service they sell. Address the following in your paper:

  • If the company has an integrated marketing plan, what value does the plan add?
  • If the company doesn’t have an integrated marketing plan, how might the company benefit from having an integrated marketing plan?
Format your paper consistent with APA guidelines.

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