Category Archives: MKT 571

MKT 571 Week 6 Learning Team Assignment Product Launch Plan

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MKT 571 Week 6 Learning Team Assignment Product Launch Plan

Develop a product launch plan for two markets (domestic and international).
Write a 2,800- to 3,500-word paper explaining each of the following elements in your team’s Product Launch Plan:

  • Product description
  • Product positioning
  • Targeting
  • Market needs
  • Market potential and market growth
  • Company SWOT analysis (include analysis from both countries chosen)
  • The competition
  • Marketing objectives and marketing strategy
  • Pricing
  • Marketing communication (including public relations)
  • Distribution strategy (domestic and international market entry)
  • Financial information (a budget showing product launch expenses and a unit forecast by quarter for 3 years)
  • Marketing research conducted for the plan

Format your paper consistent with APA guidelines.

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MKT 571 Week 5 Learning Team Assignment Communications Plan

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MKT 571 Week 5 Learning Team Assignment Communications Plan

Develop a communications plan for your product launch, including both your domestic and international markets.

Write a 700- to 1,050-word paper addressing the following:

·  Evaluate factors involved in developing and managing an effective marketing communications plan for the new product.

·  Evaluate advertising and promotion programs for the new product.

·  Evaluate the technology trends available to help you market the product.

·  Compare and contrast the marketing communication strategies for both your domestic and international markets, and explain the differences.

Format your paper consistent with APA guidelines.

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MKT 571 Week 5 DQ 2

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Instead you’re going to get a chance to get your creative juices going and to hopefully have some fun doing it.

Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don’t need to get fancy with the graphics. You can verbally describe what is going on. But write the actual copy for your ad.

 You will need to restate your target audience and positioning. You won’t be able to max out your points if you forget.

(Please, no attachments in the main folder or mega files. If you want to share graphics drop it in the Chatroom.)

Step out of the box, (And your comfort zone) and have some fun with it. I think we will have our own award ceremony. We will vote on the best ad.

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MKT 571 Week 5 DQ 1

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 Let’s assume our objective for ReCharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation.

(BTW. Setting marketing objectives prior to developing strategy is real important)

What should our promotional budget be? Why? What methodology did you use to come up with your budget?

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MKT 571 Week 4 Learning Team Assignment Channel And Pricing Strategies

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MKT 571 Week 4 Learning Team Assignment Channel And Pricing Strategies

Select a second country as the international market for your product. Your home country was selected in Week Two.

Develop channel and pricing strategies for your product launch, and include both your domestic and international markets.

Write a 1,400- to 1,750-word paper completing the following:

· Justify your choice of international market. The justification should employ specific data from research conducted.

o What is the sustainability of the market?

o What are the factors that influence your selected market?

· Trends

· Size of market

· Growth rate

· Profitability

· Select an appropriate channel strategy for both your domestic and international markets, and justify your selection.

· Include pricing strategies for entering both the domestic and international markets.

· Evaluate the implications of changing environmental factors on organizational choices for your selected country and international market. You must address the following factors:

o Government, political, or governing bodies

· Who are the major legal entities?

· How might they influence organizational choices?

· What are the risk factors?

o Economic

· What is the role of interest rates, exchange rates, and monetary or fiscal policies?

· How might the organization use these factors to avoid to risk?

o Innovation and technology

· What are the key innovations and technologies available to the organization?

· How might changing technologies be used to the organization’s advantage?

o Social and demographic

· How might cultural diversity be used to add value to the organization?

· What skills might organizations need to implement the strategy?

· What are the costs involved in acquiring those skills?

Format your paper consistent with APA guidelines.

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MKT 571 Week 4 DQ 2

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Let’s assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other words, what makes marketing on a global basis more difficult than simply distributing our product nationally?

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MKT 571 Week 3 Individual Assignment Classic Airlines Marketing Solution

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MKT 571 Week 3 Individual Assignment Classic Airlines Marketing Solution

Use a problem-solving model to solve Classic Airline’s marketing problem located on the student website. It is not required but you may use the nine-step model. You must identify and define the problem, and apply a robust problem-solving process.

Consider the internal and external pressures contributing to Classic Airline’s current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis.

Write a 2,150- to 3,500-word paper applying your chosen problem-solving process to Classic Airlines, and provide justification for your marketing solution.

Format your paper consistent with APA guidelines

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MKT 571 Week 3 DQ 2

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What price do you charge for the treatment? Defend your answer. Consider all your stakeholders. (Including your stock holders)

Hint. You won’t find the answer to this hummer in your text. Also don’t spend too much time trying to quantify your answer. I’m looking more for your top of mind solution to this one.

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MKT 571 Week 2 Learning Team Assignment Product Offering

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MKT 571 Week 2 Learning Team Assignment Product Offering

Perform a product launch as a team (see pp. 61-67 (Ch. 2) of Marketing Management for a sample plan). You will complete parts of the assignment in the coming weeks; the full launch of the product will be completed in Week Six. Once you have received your instructor’s approval for the product identified in this week’s assignment, continue to work on the product launch plan based on the outline given in Week Six. You should not wait until the final week to finishthe full assignment. For this week’s assignment, you can keep your research brief. For the Week Six assignment, however, detailed research is expected.

Select a home country other than the United States, and choose an organization for which one of your team members works. If you prefer, you may use Kudler Fine Foods.

Write a 700- to 1,050-word paper explaining the following:

o Market needs
o Market growth
o A brief SWOT Analysis
o Competition
o Product offering/product definition
o Product identification
o Justification for choice of product

Format your paper consistent with APA guidelines

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