Category Archives: PSY 322

PSY 322 Week 5 Individual Assignment Case Study Analysis

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PSY 322 Week 5 Individual Assignment Case Study Analysis

Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.

 Prepare a 15-slide powerpoint with notes case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.

1.   Case One: Japan to Apple’s iPhone: “No Thanks!”

  • Identify the lessons learned by Apple® regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan.
  • Evaluate how the differences in consumer behavior across these cultures may affect the marketing mix strategy.

2.   Case Two: Would Mickey Mouse Eat Shark’s Fin Soup?

  • Identify the lessons the Walt Disney Company® learned about consumer behavior and purchasing decisions at Hong Kong Disneyland®.

Explain global issues that may influence consumer behavior.

Power Point Presentation with 15 slides and references

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PSY 322 Week 4 Individual Assignment Geodemographic Clustering

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PSY 322 Week 4 Individual Assignment Geodemographic clustering

Select a product or service with which you are familiar.

Read carefully the section on Geodemographic Clustering in Chapter 10 of Consumer Behavior.

Choose two of the Social Groups from the PRISM NE grouping on p. 330 and two of the PRIZM Lifestyle Groups on p. 331 of Consumer Behavior.

Identify the psychological, social and external factors that would influence each of the groups’ decision-making process about whether or not to buy your product.

Create a marketing plan for each of your Social and Lifestyle groups based on these influences on their buying behavior. This should be written as a memo, not an academic paper.

It must be very specific. Use charts to illustrate your concepts when necessary; use bullet points when appropriate; write in SHORT PARAGRAPHS.

Make it clear where you obtained your information, but not in the form of an academic paper. We will talk more about how to do this in class. Include a reference list at the end.

Besides your references to the explanations in your text about geo-demographic clustering, you must have five references that are academic papers in peer-reviewed journals or data from primary sources.

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PSY 322 Week 3 Team Assignment Consumer Traits And Behaviors Paper And Presentation Conceptual Map

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PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map

Prepare a conceptual map of where your LT sees the Consumer Traits and Behavior Paper going. This can be a formal outline, scatter maps or ven diagrams. Be creative!

Do Not just list all the consumer traits and behaviors that your textbook mentions. Focus on one aspect and go into some depth on it. This conceptual map should be the foundation of your final paper and presentation.

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PSY 322 Week 3 Individual Assignment Marketing Research And Promotional Message

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PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message

Select a consumer group that you are interested in.

Using online sources, subdivide that group by two demographic and two psychographic variables. (Urban vs. rural teenagers; senior achievers vs senior survivors)  See VALS, Ch 3 in Consumer Behavior)

Give specific examples of how different marketing strategies would be required for each of your subgroups (i.e. how you would market cell phones to urban rather than rural teens and how you would market retirement plans to senior achievers vs senior survivors. Be very specific.

 Present this info in a 12-slide powerpoint with notes.

PowerPoint Presentation: With Notes and References.

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PSY 322 Week 3 DQ 2

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PSY 322 Week 3 DQ 2

Take a look at the comparative chart on p. 14 in your Consumer Behavior text.
Chose one of the 14 comparisons. Make sure it is one that no one else has used yet. (You’ll have to read their DQs to know which ones are taken).
Think of a product you are familar with.
Use details and specific examples to show what a marketing strategy would be under the “traditional marketing concept” and what it would be under the “value- and retention-focused marketing concept.”

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PSY 322 Week 3 DQ 1

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PSY 322 Week 3 DQ 1

What did Colonel Sanders of KFC do in the 1930s that most people hadn’t thought important until the 1950s? Give the name of the strategy and details on what he did.
Same question for Ray Kroc of McDonald’s in the 1950s.
Is there a company or a company leader today who appears to have the same kind of foresight that those two did in their day?

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PSY 322 Week 2 Team Assignment Consumer Traits And Behaviors Paper And Presentation References

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PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References

Submit an annotated reference list, showing the works cited in the paper, which must include at least eight peer-reviewed sources from the University Library.

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PSY 322 Week 2 DQ 2

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PSY 322 Week 2 DQ 2

Take a look at the “Product repositioning” section starting on p. 170 of your Consumer Behavior text. It details the change in wording and the slogans used to change the public’s perception and acceptance of “second mortgages” by calling them “home equity loans” and suggest that this had a role in the recent real estate financial troubles.
Describe one other product or service that has undergone similar changes in what it was called or how it was promoted and marketed to the specific segments of the public.

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PSY 322 Week 2 Individual Assignment Marketing Communication Memo

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PSY 322 Week 2  Individual Assignment Marketing Communication Memo

Write a 1,000 to 1,200 word MEMO – NOT an academic research paper – detailing a marketing plan that uses psychographics to increase the customer base of one of the following companies:

  • A nonprofit organization that teaches Tai Chi for health and balance and stress reduction
  • A pet store that offers organic, healthy food and environmentally friendly toys and beds
  • A music store that wants to expand beyond guitars and drums to other instruments and sheet music.

The memo must include the following:

  • Two different strategies based on two different demographics, such as differences in age, race, income or location
  • Two different strategies based on two different psychographics, such as differences in personalities, buying motives or beliefs.

You must be specific: For example, you could describe marketing strategies for seniors vs. teenagers for the same product or for risk-takers vs. nurturers for another product.

This must be formatted like a business memo. If you hand in an academic research paper, I won’t grade it.

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PSY 322 Week 1 Individual Assignment Consumer Psychology And Marketing Communications Article Analysis

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PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis

Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources.

Prepare a 750- to 1,050-word paper in which you analyze your articles. Address the following:

Define consumer psychology.

Describe the psychological concepts discussed and their importance in developing a successful marketing communication message.

Utilize your articles to explain the relationship between consumer psychology and marketing communications.

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PSY 322 Week 1 DQ 2

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PSY 322 Week 1 DQ 2

Explain what researchers have found about the relationship between feelings towards ads and feelings towards brand names. Again, use this section of your textbook but explain it in your own words. No direct quotes. – 100 to 150 words.

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PSY 322 Complete Course

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PSY 322 Complete Course

PSY 322 Week 1 DQ 1

PSY 322 Week 1 DQ 2

PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis

PSY 322 Week 2  Individual Assignment Marketing Communication Memo

PSY 322 Week 2 DQ 1

PSY 322 Week 2 DQ 2

PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References

PSY 322 Week 3 DQ 1

PSY 322 Week 3 DQ 2

PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message

PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map

PSY 322 Week 4 DQ 1

PSY 322 Week 4 DQ 2

PSY 322 Week 4 Individual Assignment Geodemographic clustering

PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation

PSY 322 Week 5 Individual Assignment Case Study Analysis

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